Place was founded by Yannis Nikolaou and Jan-Eric Luetjen in 1999 and is already one of the leading agencies in the German market. Prada, Chanel, Cacharel, Fendi, Montana, Kenzo, Yamamoto, Balenciaga and Alexander McQueen are just some of the names that trust Place to provide the right models for their campaigns and shows.
Place is already in business with advertising and fashion clients such as Otto Versand, Heine, Spengler, Nivea, Wormland, Tchibo, Kaufhof and others. The editorial clients of the agency include magazines such as Vogue, Harpers Bazaar, Marie Claire, Elle, Cosmopolitan, Amica, W, Another Magazine, Dutch, Face, Brigitte, Freundin, Maxi, Petra and Allegra. In addition to typically beautiful models, Place also likes unique faces with personality and spirit. The concept is that beauty comes in many guises. Some of the photographers who have chosen to work with the models discovered and managed by Place are Steven Meisel, Paolo Roversi, Thomas Schenk, Jean Baptiste Mondino, Mario Testino, Mario Sorrenti, Nick Knight, Karl Lagerfeld and Terry Richardson.
At the heart of the agency is the strong scouting and development division, which is completely devoted to models who are just emerging and has done a great job this year of converting newcomers into serious contenders for success. Yannis Nikolaou is known for having one of the best eyes in the business. Luca, Amina, Korinna, Joulia and Louise are just a few examples of talents he has spotted, and their faith in him has served them perfectly. Place is more than just a German modelling agency. It is one of the best portals for entry into the international market for a young model. Place is pushing the borders of the beauty ideal by consistently discovering and developing a very unique kind of model. Only a handful of agencies have owners who actually sit on the booking board daily, plugging away in the trenches for their models. At Place this is an important factor. The agency offers a full service for any given model request and the agency's staff is always available to answer questions. Please feel free to contact us – we will get right back to you.
Yannis is known in the business as a scout with an eye for beautiful and interesting faces. He discovered girls like Luca, Korinna Hofl and Amina. He has been working as a fashion photographer for 10 years and is now concentrating on photographing and developing the new faces for the agency.
After having studied philosophy and psychology in Greece and Germany, Jan-Eric spent several years working in different model agencies, gaining experience in discovering, building up and managing new faces for the international market. Over the last few years he has been responsible for the career management of the girls and boys discovered by him and Yannis Nikolaou.